EdTech Product Adoption Consultant
Real Adoption Begins with Real Alignment
When EdTech product teams know something isn’t working, whether it’s low usage, unclear value, or engagement that falls short, I step in to find the root cause and fix it. No guesswork, no generic playbooks.
The challenge
The Problems I Solve
Product teams often know something isn't working, but they aren't sure where the problem lies.
Low Adoption Rates
The product works, but educators aren't using it. The root cause is rarely the feature set. It's usually a misalignment between how the product was built and how educators actually work.
Unclear Product Value
Your value prop is framed around features and functionality instead of educator outcomes. If teachers can't explain your product's value in one sentence, the messaging needs work.
Engagement Falling Short
Users sign up but don't stick around. Often the gap is in onboarding: training built for product people, not educators. When the first session doesn't connect to their real workflow, usage drops off.
Misaligned Messaging
Sales promises one thing, onboarding delivers another, and product tells a different story entirely. Without a unified positioning framework, every team is freelancing its own version of your value.
How I work
A Methodology Built for Product Adoption
Every engagement follows a structured, three-phase approach designed to solve the root cause, not just the surface symptom.
Diagnose
I use a five-dimension scored diagnostic to pinpoint exactly where adoption is breaking down: educator alignment, messaging clarity, onboarding effectiveness, cross-functional coordination, and measurement practices.
Design
With diagnostic insights in hand, I design targeted solutions: sales enablement programs, positioning frameworks, onboarding redesigns, and educator community strategies tailored to your specific gaps.
Deliver
I stay to execute. That means building training programs, launching educator communities, running enablement rollouts, and tracking adoption metrics until you see measurable results.
Free assessment
Find Out Where Adoption Is Breaking Down
Score your product across five critical dimensions of adoption. Get a personalized breakdown with actionable recommendations.
25 statements. 5 dimensions. Takes about 5 minutes.
Why work with me
Built from the Classroom Up
I've been the educator using the product, the PM building the roadmap, and the strategist driving go-to-market. That range shows up in my work.
Years in Education & EdTech
Institutional Revenue Growth
Cross-Tool Adoption Growth
Her background as an educator allowed her to empathize with our instructor customers in a deeply authentic way. She speaks their language, and intimately knows their struggles and motivators. Lisa embodies 'strong opinions, loosely held,' bringing a strong sense of urgency while still fostering thoughtful collaboration.
VP of Product, Pocket Prep
Lisa is incredibly sharp, a strong systems thinker, and a clear, confident communicator. She has a rare ability to bring structure to complexity while keeping people at the heart of the work.
Product Leader, Pocket Prep
She brings a rare mix of educator experience, product insight, and customer-facing work that makes her especially effective in the EdTech space. She's uniquely positioned to translate educators' real needs into clear product requirements.
Strategic Account Executive, Newsela
Your Product Is Strong. Let’s Make Sure Educators See It.
Most product adoption challenges aren’t about the product itself. They’re about how it’s positioned, introduced, and supported. Let’s figure out what yours needs.
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