Services
Intelligence. Strategy. Results.
Start with free state-level market intelligence. Go deeper with cross-state and district analysis. Bring me in for hands-on consulting when you need a strategic partner.
Track I
Market Intelligence
Tools and analysis that give your team state-level intelligence before you walk into a single meeting. Start free, go deeper when you need to.
State Alignment Reports
FreePaste your product description, pick a state, and get a consulting-grade report mapping your product to real state education priorities. Includes stakeholder talking points, gap analysis, and recommended next steps.
- 10 states live (CA, FL, GA, IL, NC, NY, OH, PA, TX, VA)
- AI-powered profile extraction and analysis
- Stakeholder-specific talking points
- Shareable report with unique URL
Cross-State Analysis
PaidCompare how your product aligns across multiple states. Identify which markets are the strongest fit, where your positioning needs to adapt, and how to prioritize your sales territory strategy.
- Side-by-side state priority comparison
- Positioning gap identification by market
- Territory prioritization recommendations
- Sales team briefing document
District-Level Deep Dives
PaidGo beyond state priorities into specific district demographics, improvement plans, budget contexts, and decision-maker landscapes for targeted territory planning.
- District demographic and enrollment analysis
- Local improvement plan alignment
- Budget cycle and procurement intelligence
- Decision-maker mapping and contact strategy
Track II
Strategic Consulting
Hands-on engagements for EdTech companies that need a strategic partner to fix adoption, sharpen positioning, or build enablement programs that work.
Adoption Strategy
Full-cycle engagement from diagnostic through execution. I identify where adoption is breaking down and build the strategy to fix it, then stay to measure results.
- Five-dimension adoption diagnostic
- Customer health scoring and churn reduction
- Educator engagement and advocacy programs
- Revenue and retention outcome tracking
Go-to-Market & Positioning
Replace ad hoc messaging with a unified positioning framework aligned to how districts actually buy. I work across product, marketing, sales, and CS to build one story.
- Unified positioning framework development
- Sales enablement programs and collateral
- Educator-facing value proposition
- State-specific messaging localization
Training & Enablement
Build training that educators actually use and sales teams actually deliver. From educator academies to onboarding programs to community platforms.
- Educator academy and certification design
- Institutional onboarding programs
- Community platform strategy and launch
- Sales team enablement content
Not Sure Where to Start?
In a 30-minute call, I’ll talk through what’s happening with your product and where the biggest opportunity for improvement might be. No commitment required.
Let’s TalkYour Product Is Ready. Your State Strategy Isn’t.
Start with a free state alignment report or bring me a harder problem. Either way, let’s make sure your product lands where it matters.