Services
Diagnose. Design. Deliver for Impact.
A structured methodology for understanding why your EdTech product isn’t getting the traction it deserves, and building the strategy, training, and enablement to change that.
Diagnose
Identify exactly where adoption breaks down
Before jumping to solutions, I need to understand the real problem. I use a scored diagnostic framework that assesses five dimensions of adoption readiness, giving you a clear picture of where the breakdown is happening and why.
Key Activities
- Five-dimension adoption diagnostic (educator alignment, messaging, onboarding, cross-functional coordination, measurement)
- Educator and learner user research
- Stakeholder interviews across product, design, sales enablement, and customer success
- Usage data and adoption funnel analysis
Design
Create targeted solutions aligned with your goals
Armed with clear insights, I design solutions that address root causes, not just symptoms. Every recommendation is grounded in educator realities and aligned with your business objectives.
Key Activities
- Strategy workshops with your team
- Enablement content and curriculum design
- Messaging and positioning framework development
- Educator community and advocacy platform design
Deliver
Implement and measure for real impact
Strategy without execution is just theory. I work alongside your team to bring solutions to life, measure their impact, and iterate based on real results.
Key Activities
- Training program development and delivery
- Educator community launch and management
- Sales enablement and referral program execution
- Adoption measurement and iteration
What I offer
Service Areas
Tailored solutions for every stage of your adoption journey.
Training & Enablement
Build training that educators actually use. I've built educator academies, launched community platforms with 300+ active advocates, and designed onboarding programs across 250+ institutions.
- •Educator academy and certification design
- •Community platform strategy and launch
- •Institutional onboarding programs
- •Sales team enablement content
Messaging & Positioning
Replace ad hoc messaging with a unified positioning framework. I've built sales enablement programs from scratch, aligning product, design, sales enablement, and customer success around a single story.
- •Unified positioning framework development
- •Go-to-market messaging alignment
- •Educator-facing value proposition
- •Sales deck and collateral creation
Product Strategy
Ground your roadmap in how educators actually work. I've driven 4x cross-tool adoption growth through discovery-led product development and educator-centered prioritization.
- •Continuous discovery practices
- •Educator research and insights
- •Cross-tool and cross-feature adoption
- •Adoption KPI definition and tracking
Adoption Consulting
Full-cycle engagement from scored diagnostic through execution and measurement. My past work has driven 129% revenue growth, reduced churn through health scoring, and secured $1M launch partnerships.
- •Five-dimension adoption diagnostic
- •Customer health scoring and churn reduction
- •Referral and advocacy program design
- •Revenue and retention outcome tracking
Not Sure Where to Start?
In a 30-minute call, I’ll talk through what’s happening with your product and where the biggest opportunity for improvement might be. No commitment required.
Let’s TalkYour Product Is Strong. Let’s Make Sure Educators See It.
Most product adoption challenges aren’t about the product itself. They’re about how it’s positioned, introduced, and supported. Let’s figure out what yours needs.
Start the Conversation