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Building EdTech Products That Stick
For product leaders and teams who want to go beyond launch day. Practical thinking on designing, delivering, and sustaining the kind of adoption that actually changes outcomes.
Why Your EdTech Pilot Succeeded and Your Rollout Did Not: The Research Behind Pilot Purgatory
New research from McKinsey, Gartner, and education policy leaders reveals why 85% of technology pilots never reach full production. The problem is not the product. It is the system around it.
The EdTech Messaging Clarity Test: Does Your Value Proposition Actually Land?
A framework for testing whether your product messaging resonates with educators. If teachers cannot answer 4 of these 5 questions after seeing your pitch, your messaging needs work.
The Sales to Success Handoff Audit: A Checklist for EdTech Teams
The handoff between sales and customer success is where adoption often breaks down. This audit helps EdTech teams identify promise gaps, timeline mismatches, and stakeholder blind spots before they become churn risks.
The Renewal Risk Scorecard: Identifying At Risk EdTech Accounts Early
A self-assessment framework for customer success teams to identify which EdTech accounts are at risk of non-renewal. Score accounts across usage, stakeholder engagement, and expansion signals before it is too late to intervene.
Educator Persona Mapping: A Template for EdTech Product Teams
A framework for categorizing educator segments by adoption readiness. Use this template to identify which educators will champion your product, which need extra support, and which you should not prioritize in early rollouts.
The Adoption Readiness Checklist: What EdTech Teams Should Verify Before Launch
A pre-launch checklist for EdTech product teams to verify adoption readiness across messaging, onboarding, cross-team alignment, and measurement. Use this before going to market to avoid preventable adoption failures.
Scaling EdTech Into US School Districts: A Guide for International Product Teams
The US is the single largest national market for K-12 education technology. But state approval is just the starting line. A practical guide to navigating district procurement, evidence requirements, and educator expectations.
The EdTech Adoption Diagnostic: A Self-Assessment for Product Teams
A five-dimension self-assessment framework to help EdTech product teams identify exactly where adoption is breaking down — from educator alignment to cross-functional execution.
Why 'Deliver' Is the Phase Most EdTech Consultants Skip
Most EdTech consultants stop at strategy. Real product adoption requires someone who stays to execute, measure, and iterate alongside your team.
5 Signs Your Users Are Stuck in the 'Trying' Phase
They signed up. They logged in. They poked around. But they never became real users. Here are the warning signs that educators are stuck between trial and true adoption.
Why EdTech Products Fail After a Successful Pilot
The pilot went great. Teachers were engaged, students showed progress, and the district seemed ready to expand. Then it stalled. Here is what actually happens between pilot success and full adoption.
The Hidden Cost of Low Product Adoption in EdTech
Low adoption does not just mean underused software. It means wasted budgets, eroded trust, and a reputation problem that follows you into every renewal conversation.
Your Product Is Strong. Let’s Make Sure Educators See It.
Most product adoption challenges aren’t about the product itself. They’re about how it’s positioned, introduced, and supported. Let’s figure out what yours needs.
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