EdTech Strategy & Market Intelligence
Know Every State. Win Every District.
I help EdTech companies align their products to state education priorities, sharpen go-to-market strategy, and turn adoption into revenue.
The challenge
Why EdTech Companies Struggle to Grow in K-12
The US has 13,000+ school districts across 50 states, each with different priorities and language. Selling into this market without state-level intelligence is guesswork.
50 States, 50 Strategies
Every state has different education priorities, funding mechanisms, and stakeholder language. A pitch that works in California can fall flat in Texas. Most EdTech companies use one deck everywhere.
Adoption Without Alignment
Products don't fail because of bad features. They fail because product, marketing, sales, and CS aren't aligned around the same story, and that story doesn't match what districts actually care about.
Districts Are Deliberate
K-12 buyers protect kids and finite budgets. They want to know: who vouches for you, will you still be here in 18 months, and does your product map to our priorities? Generic pitches don't answer those questions.
State to District Gap
Even within a single state, districts have wildly different pressure points. The state alignment tells you which door to knock on. The district context tells you what to say when it opens.
How I work
Intelligence First, Then Strategy
Start with free state-level intelligence. Go deeper with paid analysis. Bring me in for hands-on consulting when you need a partner.
Market Intelligence
State Alignment Reports
FreePaste your product description, pick a state, and get a consulting-grade report mapping your product to real state education priorities with stakeholder talking points and gap analysis.
Cross-State Analysis
PaidCompare how your product aligns across multiple states. Identify which markets are the strongest fit and where your positioning needs to adapt.
District-Level Deep Dives
PaidGo beyond state priorities into specific district demographics, improvement plans, and budget contexts for targeted territory planning.
Strategic Consulting
Adoption Strategy
Full-cycle engagement from diagnostic through execution. Customer health scoring, churn reduction, and retention outcome tracking.
Go-to-Market & Positioning
Unified positioning frameworks, sales enablement programs, and educator-facing value propositions aligned to how districts actually buy.
Training & Enablement
Educator academies, onboarding programs, community platforms, and sales team enablement built for the people who actually use your product.
Free tool
See How Your Product Maps to State Priorities
Paste your product description, pick a state, and get a consulting-grade alignment report with stakeholder talking points, gap analysis, and recommended next steps.
No account required. Results in under 2 minutes.
Why work with me
What People Say
Her background as an educator allowed her to empathize with our instructor customers in a deeply authentic way. She speaks their language, and intimately knows their struggles and motivators. Lisa embodies 'strong opinions, loosely held,' bringing a strong sense of urgency while still fostering thoughtful collaboration on how we get there. She is energetic, kind, intelligent, and cares deeply about doing her best and helping the customer.
VP of Product
Your Product Is Ready. Your State Strategy Isn’t.
Start with a free state alignment report or bring me a harder problem. Either way, let’s make sure your product lands where it matters.